EQluxe COLLECTIVE

You may have seen the Urban Equestrian logo: The six infused horseshoes signifying GOOD LUCK. Or perhaps you’ve caught a glimpse of their clever ‘Get Lucky’ slogan that spans across most of their promotions. Interestingly enough, ‘luck’ had nothing to do with this successful CHIC equestrian line. Joel Chauran,  designer and creative behind Urban Equestrian, had all of the skill of a designer and all of the love for horses he needed to put together this beautiful brand. Joel began his affair with leather goods at a an early age. He grew up as a ‘barn kid’ leading to a [...]