For Gucci it’s no surprise that their S/S 2020 campaign would be well “out there”. Creative Director and Designer Alessandro Michele enlisted Director Yorgos Lanthimos of “The Lobster” knowing it would not only be a little strange but most likely involve animals? Lucky guess, I think not. We were super pleased to see our favorite spirit animal, the HORSE, gracing the pages of the campaign and the fashion film. Lanthimos creates a surreal world where fashion is clearly in the eye of the beholder and a pony is your partner in crime. Scroll through below and see Los Angeles in a new or old world if you will as it looks remotely similar to that of the 1969 film “Model Shop” with one exception….Look there’s Horses!
Art Direction by Christopher Simmonds.